INSTAGRAM
COSMETOLOGIST'S BLOG
- Complete account makeover
- Launching multiple new products
- Creating sales funnels for current products through content
- Generating ideas and writing scripts for YouTube and Reels videos
The collaboration was with a skilled cosmetologist-dermatologist. The blog had been running for several years, yet it hadn't yielded the expected results.
The primary goal was to attract a new audience and clients.
WARMING UP THROUGH STORIES TO BUYING A NEW PRODUCT
Denoting the importance of the topic > identifying the problem > suggesting a solution
The main objectives were set as follows:
- Emphasize the importance of the service to the client
- Clearly convey what the client will receive in the most accessible way
- Provide information about available rates and their differences